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Ecolabel - mc Digital

Ecolabel

mc_digital_unit_ecolabel

European Commission, Directorate-General for the Environment

The Eco Label is the European Unions’s voluntary ecolabelling scheme and one of the oldest volunteer labels on the market.

Our task :

To raise awareness of the Eco Label to consumers, retailers and manufacturers.

Project Details

Client European Commission, Directorate-General for the Environment

Date 2009-2013

View ec.europa.eu/environment/ecolabel/

 

What we did :

  • organising a digital campaign strategy
  • updating the website towards more appealing content and design (CWCM Documentum CMS)
  • creating a new visual identity for the label itself
  • launching of an online advertising campaign through Google AdWords and Facebook

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