Ecolabel
European Commission, Directorate-General for the Environment
The Eco Label is the European Unions’s voluntary ecolabelling scheme and one of the oldest volunteer labels on the market.
Our task :
To raise awareness of the Eco Label to consumers, retailers and manufacturers.
Project Details
Client European Commission, Directorate-General for the Environment
Date 2009-2013
View ec.europa.eu/environment/ecolabel/
What we did :
- organising a digital campaign strategy
- updating the website towards more appealing content and design (CWCM Documentum CMS)
- creating a new visual identity for the label itself
- launching of an online advertising campaign through Google AdWords and Facebook
